National Program for Happiness and Positivity

United Arab Emirates20 March 2017Draft

Logo Story The National Program for Happiness and Positivity launched the "Happiness and Positivity Through the Eyes of the UAE’s Children" initiative and turned to the world’s greatest happiness experts: children; to participate in shaping the logo of the program. Nobody understands happiness better than kids. They know how to live in the moment. They experience joy, enthusiasm and contentedness with a purity and intensity that most adults struggle to recapture. Thousands of primary school students were invited to draw a picture to answer a simple question: “How do you see happiness and positivity?” No rules or boundaries were set, in order to inspire fresh and authentic ideas. The children replied with a burst of creativity, in every color and topic imaginable that would make people smile. The children’s visions of happiness became the official public logo for the National Program for Happiness and Positivity. The crowdsourcing approach used in creating the logo was uniquely collaborative and reflected that building a happier country is a joint national mission. Souvenir sheet: AED 15. Size: 30 x 40 mm in sheets of 8 stamps.